Get It In Writing : Public relations firm, viral marketing, targeted journalism for the professional media sector





	Zildjian Gen16 Get It In Writing helped Zildjian, a world-renowned 400-year-old cymbal company, create a campaign to introduce their new technology division, Gen16, at NAMM 2011. The campaign combined a powerful mix of social media and Web-based video to create a buzz throughout the music and media industries. Result: Over 25,000 YouTube views, mainstream media coverage (NY Times, LA Times, CNN, AP, KTLA) and NAMM’s coveted Best In Show award.
	The first ever hybrid Acoustic Electric cymbal from Zildjian's ueber-hot new Gen16 division	Introducing Gen16 - Intelligent Percussion by Zildjian	Introducing the Digital Vault from Gen16
	Community Loudspeakers Get It In Writing worked with Community Professional Loudspeakers to design a campaign featuring video profiles of high-profile installations, utilizing social media channels to promote the company’s products and support. Result: Before the campaign, a Google search for “loudspeakers” ranked Community on page 53, despite having a long-standing URL of loudspeakers.net. After the campaign, the same search ranked the company at #2 on page 1.
	The Calgary Stampede's powerful new sound system	The Hot Shop at Tacoma's Museum of Glass	Continental Air Show Productions
	Professional video production, from slick and polished to street-level guerrilla.


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