Sometimes it’s wise to remember the old adage “less is more”
On her recent North American “Hundred More Years” tour, Christian singer/songwriter Francesca Battistelli and supporting act The Afters played venues of all shapes and sizes. Big Thrill Productions of Weatherford, TX and Athens, GA provided a Meyer Sound system based on M’elodie line array loudspeakers and 1100-LFC low-frequency control elements, chosen in part for their ability to adapt to varying room configurations.
More details from Meyer Sound (www.meyersound.com):
According to the tour’s production manager and FOH mixer Anthony Martinez, the system easily adapted to any challenges that were presented. “I love the versatility,” he says. “We often play wide churches with wrap-around seating, and for those I can take two M’elodies from each side hang and reposition them as outfill. I can also use them for front fills. I don’t have to run a lot of extra cable or rework a rack. I simply tap into the Galileo [loudspeaker management system] and, with a couple of clicks, I can do everything I need to do.”
The tour’s entire system comprised 20 M’elodie and four 1100-LFC loudspeakers. With the self-powered system’s exceptional power-to-size ratio, the crew could easily pack all of the tour production into limited trailer space. The system easily supplied ample power for the high-impact, youth-oriented production in venues ranging from 1,300 to 2,500 in capacity.
“This tour is a dynamic mix,” says Martinez. “We open with a solo vocal and acoustic guitar, move to a largely acoustic duo, and then straight into heavier electric pop-rock with The Afters. Francesca closes with everything from an acoustic set to energetic up-tempo gospel. The Meyer Sound rig handles it all beautifully.”
Martinez admits he was pleasantly surprised that bringing four low-frequency loudspeakers on the tour proved to be more than adequate, and worked well in any stage configuration. “There hasn’t been a show yet where I’ve thought, ‘Boy, I wish I had some more low end.’”
The Big Thrill-supplied audio system for the Battistelli tour also included an Avid VENUE Profile console, a Radial splitter system, and six channels of Sennheiser EW G3 wireless for IEMs. Four Shure ULX-D Digital Wireless Systems were also used along with RFVenue Diversity Fin Antennas. Big Thrill also provided all lighting gear and stage trusses.
Impressed by their M’elodie and 1100-LFC system, Big Thrill’s owners Shaun Bennett and Dustan Barker soon invested in a rig for smaller tours: 16 MINA line array loudspeakers and four 700-HP subwoofers. They also expanded their Galileo loudspeaker management capabilities with a new Galileo Callisto 616 processor.
“We chose Meyer for a few reasons,” explains Bennett, who also serves as Big Thrill’s vice president and COO. “The fact that it’s all self-powered makes a big difference, particularly for many Christian music tours where everything has to go into a trailer towed by the bus. There’s also a family atmosphere at Meyer, which provides incredible support. I know I can make a phone call and get an answer, usually within minutes. You don’t always get that from other companies.”
Source: Bruce Swedien’s Mic Closet
Responsible for managing independent sales reps and key relationships with customers
SAN DIEGO, CA — VUE Audiotechnik hired Jeff Taylor to manage the company’s North American sales organization. Taylor will report directly to VUE co-founder and executive vice president Jim Sides. In his new role, Taylor will be responsible for managing VUE’s network of independent sales reps, as well as key relationships with contractors, consultants, and rental companies throughout the United States and Canada.
More details from VUE Audiotechnik (www.vueaudio.com):
A true pro audio enthusiast who spends much of his personal time running live sound in and around his home in Vancouver, Washington, Taylor brings to VUE more than 15 years of experience with some of the most noted brands in professional audio. Key business development and strategic sales positions include Mackie, RCF, BIAMP Systems, and the pro audio brands of Telex Communications including Electro-Voice, Midas and Dynacord.
“VUE has accomplished an amazing amount in such a short period of time,” remarked Taylor. “I’m extremely excited to join such a passionate team of professionals who value long-term relationships as much as I do. I’m looking forward to bringing this passion to our distribution channel and customers across North America.”
Jim Sides, executive vice president at VUE Audiotechnik added, “In addition to his impressive business experience, Jeff possesses a true passion for pro audio that is becoming increasingly rare as our industry grows and matures. He balances technical savvy and business acumen with a genuine enthusiasm for sound. He’s the perfect match for VUE and I’m pleased he’s agreed to join our team.”
Taylor begins immediately and will work from his home in Vancouver, Washington.
Cell: (206) 601-6404
Culture Vulture Super 15 released– Congratulations to Thermionic Culture who are celebrating their 15th birthday with the release of the Culture Vulture Super 15. Congratulations also to Martin Hicks of Toronto, Canada who won a Thermionic Culture Vulture in a recent SOS competition run in the US edition.
Finger Lakes Community College (FLCC) in Canandaigua, New York has a very active music program with classes ranging from classic and modern, to jazz ensemble and chamber wind ensemble, topped off by audio recording and sound reinforcement and live recording programs.
BURBANK, CA — Aphex named Marsh Gooch marketing manager. Gooch, a veteran of the pro audio and musical instrument industry, previously held positions with LOUD Technologies, TASCAM, ESP Guitars and other companies.
More details from Aphex (www.aphex.com):
“Marsh brings a wide range of marketing skills and expertise to the Aphex team,” said Aphex CEO David Wiener. “With his knowledge of audio product marketing, brand marketing, artist relations and social media, he’ll help us achieve the goals we’ve set as we continue to grow Aphex.”
Aphex General Manager Jim Bailey adds, “Marsh has the enthusiasm, drive and attitude that we demand at Aphex, as we continually push to reach the wide variety of demographics Aphex’s products are made for.”
Marsh Gooch himself is glad to join the Aphex team. “I’ve heard a lot about how the stars are all lining up for Aphex to become the leader in pro audio that it has always been destined to be, and I’m honored to jump on board for the ride.”
Aphex marketing and promotion will continue to evolve in order to support rep, reseller and international distribution partners. From web to video to sales and marketing collateral, Aphex is putting the same creativity and performance demands on its reseller support initiatives as it puts into product performance and design.